BUBBLES SALONS
An upscale salon chain throughout the DC, Maryland, and Virginia area, Bubbles elevates current hair trends with high-end treatments and expert stylists.
In the rebranding of Bubbles, I enhanced the brand's sophistication and modern appeal. As one of two full-time graphic designers, my key contributions included creative direction, pitching brand concepts, designing an evergreen salon and retail signage system, and art directing photoshoots. These initiatives ensured a cohesive and elevated visual identity across all touchpoints.
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Creative Direction / Photoshoot Direction & Coordination / Vendor Management / Print Production Oversight
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Brand Strategy Development & Evolution
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Retail Signage / Marketing Campaigns / Event Collateral / Environmental Branding / Swag
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Email Marketing Campaigns / Paid & Organic Social Media / Presentation Design
Holiday Campaign
The holiday season is pivotal for salons, as guests look to refresh their look for festive occasions.
I developed concepts that spotlighted the brand's elevated hair trends and vibrant colors, encompassing the design of social media assets, web heroes, salon and retail signage, and email templates. Working closely with my team, I crafted visually captivating assets that showcased holiday looks, enticing guests to embrace new styles at Bubbles Salon.
DIGITAL CAMPAIGN / SAlon + retail Signage
Photography by Kelly Hubert / Photos © Hair Cuttery Family of Brands